[Conference presentation] Presented a paper at the International Conference in Tourism, Business, and Social Sciences

Dr. Amnaj Khaokhrueamuang from Center for Tourism Research (CTR) at Wakayama University presented his research at the International Conference in Tourism, Business, and Social Sciences (ICTBS) 2018 held in Bangkok, Thailand from 29th to 30th November, 2018.

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Research Title

Conceptualizing Thai Cuisine with Japanese Dietary: Values toward the UNESCO¡¯s Intangible Cultural Heritage and Rural Tourism

Abstract

Thai food has been globally recognized as a famous cuisine with the unique taste but seems to lose authenticity. Safeguarding Thai food as the UNESCO¡¯s Intangible Cultural Heritage and advocating the implementation of supporting its element toward rural tourism in the traditional farming system of Sufficiency Economy Agriculture in which various local ingredients are generated and characterize its attributes, is a notion in preserving and making values of Thai cuisine. Similar to the Japanese dietary or ¡°Washoku,¡± the UNESCO¡¯s Intangible Cultural Heritage which has been featured its element from the ¡°Satoyama¡± self-sufficiency farming system and contributes to rural communities through green tourism. This paper, therefore, proposes the conceptual ideas on identifying an element of Thai cuisine for being designated in the UNESCO's intangible cultural heritage list. The study employs the content analysis and the comparative study of the relationship between the attributions of Thai cuisine and the system of Sufficiency Economy Agriculture (SEA) and Japanese Washoku and the Satoyama farming system. The element of Thai dietary has emerged from the characteristics of SEA comparing with the similarities and differences of Japanese dietary and Satoyama. It comprised four aspects: 1) the simple ingredients with the harmonious blend of tastes and aroma, 2) the medical cuisine and healthy dietary culture, 3) the delicacy culinary art reflecting the abundance of foods throughout the year, and 4) embed in the custom of food offering as a way of making merit. These components can be promoted by Thailand¡¯s rural tourism activities with the urban-rural interaction concept such as the gastronomic trail of SEA linking food festival in the city to culinary programs in rural villages which helps to advocate Thai food to be designated as the UNESCO¡¯s intangible cultural heritage.

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The ICTBS 2018 was organized by the Faculty of Tourism and Hospitality and Research Service Center of Dhurakij Pundit University celebrating its 50th anniversary. 65 papers were presented by international scholars from mainly Thailand and other Asian countries. Research themes in the tourism section were included marketing, health & wellness tourism, community based tourism, sports tourism and MICE.

¡ôICTBS 2018 Official website http://www.dpu.ac.th/convention2018/

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