How the Metaverse can add new layers of hospitality services: A perspective of senior industry practitioners
公開日 2024.05.14
A research article co-authored by CTR Visiting Fellow, Dr. Aarni Tuomi (Haaga-Helia University of Applied Sciences, Finland) has been published in the International Journal of Contemporary Hospitality Management.
Title
How the Metaverse can add new layers of hospitality services: A perspective of senior industry practitioners
Authors
Mark Ashton, School of Hospitality and Tourism Management, University of Surrey, Guildford, UK
Viachaslau Filimonau, School of Hospitality and Tourism Management, University of Surrey, Guildford, UK
Aarni Tuomi, Hospitality Business, Haaga-Helia University of Applied Sciences, Helsinki, Finland and Center for Tourism Research, Wakayama University, Wakayama, Japan
Source
International Journal of Contemporary Hospitality Management
https://doi.org/10.1108/IJCHM-08-2023-1294
*Scopus Indexed Journal
https://www.scopus.com/sourceid/144742
Keywords
Digitisation, Technology adoption, Metaverse, Immersion, Expert opinion, Organisational innovation