Project title
Tourism Films as marketing tool and the future shape of internatinal tourism film festibals
Research Unit
Primary investigator
Referee of Visiting Fellow
Project period
2018/4/1 ～ 2020/3/31
Project summary
As tourism is diversifying and advanced, tourism films as means of promotion are also evolving. However, evolution is a sophisticatin of the movie shooting, evolution as a tool of digital marketing has not kept up with it at present. When thinking about tourism management that emphasizes tourism strategy in the future, we must ask about the way of tourism film as this marketing tool. Also, the impotance of the tourism film festival is increasing to create such evaluation axis. Study these.
